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The Importance of Internal Link Building for Blogs

2012-02-02 19:33
Writing killer blog content isn 8217;t enough. You also need to be linking to your old and best content in your latest blog posts. Why you ask For multiple reasons... Help Google find relevant internal links and crawl your site Bring your older and best posts back to life with your latest posts Improve your search engine rankings with your keyword linking So that 8217;s easy enough to understand, but what if you have an old blog that you have just been focusing on writing content for and haven 8217;t been doing any internal linking Well... there 8217;s a plugin for that! SEO Smart Links is Your Solution This free plugin, which has been downloaded a gazillion times, will be your savior for when you need to start building mass internal backlinks throughout your blog. Best of all, it 8217;s free! Head to your plugins section in wordpress, then search and install seo smart links and you will be setup right away. It 8217;s super easy to use. In a nut shell, you just need to add the keywords and urls that you want turned into active links. You can visit my SEO Smart Links post on PPC.org to see the full features and screenshots, or visit the official plugin site. For anyone looking to do some hardcore internal lin building and tracking, there are also paid premium versions of the plugin available. How Helpful are Internal Backlinks for SEO Purposes With all the talk about internal link building and search engine rankings, I wanted to get an answers from someone who specializes in the seo and link building business. I sent over a few questions to my friend Alex Pyatetsky from TheHoth link building service. The question was simple... How Much Do Internal Links Help with Search Engine Rankings ... you will find his full answer below. Internal links count. Period. If SEO is an election and building links is pounding the pavement and shaking hands, then internal linking is interparty endorsements. Its a way to throw around accumulated clout (e.g. site authority) and focus it on the pages that you want to win the SERP election. Here is a true story to help illustrate. I was recently consulting for a client who previously owned several of the top blogs in his niche. He 8217;s in a space where keywords have very brief lifespans, roughly 2-4 weeks before everyone forgets and moves on to the next thing. Once upon a time, every post on these authoritative blogs would rank in the top 5 within days/hours. But one day, it all changed and his fat, healthy cash cows went on the Olson Twins 8217; diet. Upon reviewing the site, I noticed that he had no Recent Posts section, which would create a site-wide link to each of his new posts. This would allow him to throw around his site 8217;s built-up authority to the new pages that need it most, when they need it most so they can rank faster. As we dug deeper, I learned that one of the talking heads in the SEO industry previously told my client that having a site-wide element like a Recents Posts widget could hurt his blo...
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