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UX Intensive All New for 2012

2012-02-01 12:00
UX Intensive, our popular, globe-trotting, four-day workshop series is all new this year! 8232; 8232;Designed as a skills builder for practitioners, UX Intensive delivers the best tools and learnings from our practice in a workshop setting. It 39;s taught by senior Adaptive Path staff and offers the opportunity to learn new techniques, meet other practitioners and have a little fun in the evenings. The workshop is now in its fifth successful year and it 39;s still going strong, with attendees coming from leading companies all over the world. We have been working on a completely revamped UX Intensive course over the last few months. We 39;ve gone over the material with a fine tooth-comb, listened to attendee feedback and have developed a course focused on where the practice of user experience is headed. Each day 39;s content has been completely overhauled, and we 39;re particularly excited about the addition of a day on service design. We 39;ve been moving in that direction for a while now, with Jamin heavily involved in the Service Design Network and Brandon exploring what he calls the Service Anticipation Gap in a series of blog posts. nbsp;We 39;re super excited to bring you what we 39;re doing and learning in this area, as well as the latest in strategy, research and interaction design. We rsquo;re sticking to the four-day format, each day building on the next. Here rsquo;s how the days break down... Day One Design Strategy is clustered around five themes mdash;business alignment, defining customer value, core experience definition, core experience evolution and delivering strategic guidance mdash;to help you move quickly and confidently through ambiguous strategic questions toward concrete action. Day Two Design Research is structured to provide a framework for conducting effective user research and covers the research structure, data collection, data analysis, research findings, and giving design direction. Although we cover the execution of field research, the workshop emphasizes the hard work and value that comes before and after data collection. Day Three Interaction Design starts with a foundational outline of the nbsp;practice of Interaction Design. From there, we quickly move into nbsp;looking at the development of research driven concepts, the nbsp;prototyping and validation of those concepts, and finally the nbsp;refinement and presentation of the concept proposal. Day Four Service Design will focus on various ways of modeling and describing a service experience. These perspectives include modeling of the service system, describing the customer journey and designing a blueprint to support the organization providing the service. Finally, we will discuss ways of determining the success of the service offering. Our first UX Intensive of 2012 will be held at nbsp;De Rode Hoed in Amsterdam, The Netherlands on nbsp;April nbsp;23-26. The venue is pretty special mdash;a former hidden church, located in a beautiful historic building in the...
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