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How to Build a Successful and Innovative (Design) Brand Online

2010-09-02 16:14
A brand is the personality that identifies a product, service or company and how it relates to key constituencies. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. A brand evokes passion, perseverance, power and the desire to succeed.Take a moment and ask yourself this question Why does my competitorв s business get more attention than mine The answer just may have to do with the elements that go into how memorable the business is, and this is where Branding comes into picture. But exactly what is a brand, anyway A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person 8217;s cattle from another by means of a hot iron stamp. Since then, it has continued to evolve to encompass identity - it affects the personality of a product, company or service.Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.How has Design influenced my life Ever since I became obsessed with Art and Design, I 8217;ve garnered a lot of wisdom and conscience and this has helped me evolve into a better thinker and has totally transformed my observational skills. The power of Design, or should I say, the Influence of Design has had a phenomenal change on my work ethics and my everyday life. I experience these results quite frequently; when I speak with my friends, when I go out for a walk or even when I visit the mall.Things are beginning to show a lot of new meanings and a whole new world has awakened within me. After all this time, the best way I can put it is, 8216;Being a Designer totally kicks ass 8217;. The moment I see something, I start to notice the art in it. This happens frequently when I visit the mall. Every time I see a hoarding or a sign or better yet, a logo, my designer mind in me starts its engines. 8216;What typeface is that 8217;, 8216;Will that look better in different color palettes 8217;, 8216;I could do way better than that design! 8217; and so on. And when I start to think of it, i feel really proud that I can notice all these intricate details and the people around me are so damn clueless about it. Realizing this makes me feel I 8217;m top of the creativity chain.The very title of being addressed as a 8216;Designer 8217; is quite an honor because the truth is, we designers make awesome stuff happen. It is that simple. Where would the world be without us From the smallest details of the shape of a fountain pen nib to the design of the NASA Space Shuttle, our contribution is everywhere. We are the reason the world is such a beautiful and a simplified place to dwell in. Granted, the skeleton of...
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