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Turning Attention to Marketing IMAutomator

2010-03-06 05:06
Now that IMAutomator has officially been released to the public, it 8217;s time to turn my attention to the marketing of it. So far all of my efforts have been focused on developing the software itself but that has gone much faster recently and with the first paid release now just a matter of weeks away, I need to lay down a marketing plan. Marketing From Scratch The website itself is not brand new - I knew the name of the software back in the conceptual stages and registered the domain a long time ago but I have done absolutely no marketing whatsoever. The reason for this is that I simply did not want people going to the site while it was in development. Now that it 8217;s public, I do want people going to the site so it 8217;s time to bring them in! So I consider this to be a new site in terms of lack of promotion, and thus I have a clean slate to work with! IMAutomator is Not a Blog For those of you who are long term readers of this blog, you might be surprised by the marketing strategies that I am choosing to adopt because they are very different to the ways in which I promoted this blog. As a blogger I was heavily involved in the blogging 8216;community 8217; and of course I won 8217;t be doing any of that. Also, social media can be very good for blogging but all I will be doing is the occasional tweet. My marketing efforts are going to focus almost exclusively on SEO. Backlinks, Backlinks, Backlinks! IMAutomator is a suite of tools designed to automate the tasks of getting backlinks. Why Because backlinks are the driving force behind SEO. To try and summarise this as concisely as possible... the on-page aspects of a webpage such as the title and description tags, the body text and so on are just a small factor in the way that search engines rank a webpage. Anyone can put up a page optimised for a particular keyword in a matter of minutes but that doesn 8217;t mean that it 8217;s any good. Google looks at the backlinks pointing to any particular page and sees how relevant those links are, how relevant the site they are coming from are, what anchor text is being used and many other factors. In essence the more and better quality backlinks you can get, the better your page will rank. The Basic SEO Strategy The strategy I am going to use with IMAutomator is the strategy that I would now use with any new website. I want search engine traffic because it is consistent. You only need to look through my stats posts from the last year or so to see that I consistently get the same search engine traffic month after month after month even when not doing anything further to those pages. If you can get search engine traffic for a particular keyword, you should keep it for a very long time. Repeat that process for many keywords and you 8217;ll build a steady stream of recurring traffic and that 8217;s exactly what I want. So the basic strategy is... determine what kind of topics are relevant to the audience you want to attract. For IMAutomator I 8217;ll...
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